How to Generate Leads and Improve Customer Communications for Financial Products / Loans?

Case

In the fast-paced world of financial services, lead management is crucial for success. Our client, a prominent financial company, faced the challenge of high costs associated with maintaining requests through manual calling, while also striving to ensure that no valuable leads slipped away. Seeking a breakthrough, the company turned to our marketing team for innovative solutions. We proposed a game-changing approach – automated voice calls with Interactive Voice Response (IVR) – to optimize lead management and drive cost savings.

Problem

For our client, the financial company, the effectiveness of Facebook Ads is undeniable, garnering an impressive 3,000 leads within a mere month. Yet, managing these leads efficiently remains a formidable obstacle. With dedicated tally callers pursuing 100 potential new debitors on the same day, prompt connections are the goal. Nevertheless, an unresponsive rate of nearly 60% necessitates the need for follow-up calls.

We offered them an alternative way - to promote the financial products with mass automated calls.

Solution

1 Understanding the pressing need for a more efficient and cost-effective lead management system, our marketing team recommended the implementation of automated voice calls with IVR. This cutting-edge solution offered a seamless way to engage with leads, enhance customer interactions, and optimize the lead conversion process.

2 To ensure maximum engagement and facilitate easy navigation for the leads, we crafted a customized IVR script as follows:
"Hello! Thank you for your interest in personal loans. Press 1 to apply for a personal loan at the current lowest interest rate. Press 2 to know the available interest rates. Press 3 if you are not interested."

The Benefits of Automated Voice Calls with IVR:

- Cost Savings: By automating lead management through IVR, the financial company achieved significant cost savings, eliminating the need for a large team of manual callers.

- Improved Lead Engagement: The automated system responded promptly to customer requests, ensuring that no leads were left waiting, thus significantly improving lead engagement and customer satisfaction.

- Enhanced Efficiency: With automated voice calls, the financial company could handle a large volume of leads simultaneously, streamlining operations and enhancing overall efficiency.

- Personalized Experience: The IVR script was designed to deliver a personalized experience to each lead, offering relevant options based on their interests and requirements.

What was automatized?

Implementation

The implementation of automated voice calls with IVR proved to be a game-changer for our client. They experienced a substantial reduction in lead management costs, leading to improved profitability. Additionally, the company saw a remarkable increase in lead engagement and a higher conversion rate, resulting in an upsurge in new customer acquisitions.

Result