Local authorities’ elections in a union territory Jammu and Kashmir were held for the first time. If these elections will be successful, they will bring a beneficial impact on modernization and democratization of the state.
That is why it is necessary to convince people to vote for their future. It is also important to learn potential voters’ moods: what do they think about elections, will they vote, and for whom.
Our client decided to conduct a survey of adults living in the state of Jammu and Kashmir. If he will know who will participate in the elections, he can organize a decent electoral campaign. Although he does not have enough people to fulfill the task.
Outsourcing call centers were closed or worked away from their offices due to COVID-19 restrictions. One hour of such a call center's work costs 12$. An operator is able to call 15 contacts in one hour. So it would take 6-7 days to call all contacts from our client base. It is too long for our client task.
Phone numbers base
Price for call center’s service
More than 6 days
Before the client will get the result
1 The phone numbers’ sample was drawn. The final database contains 16 619 contacts.
2 Then managers analyzed the case and decided that it will be better to use a robot voice. It will increase confidence and the number of answers – people will not be afraid to confirm their participation in the elections. According to this decision, all audio clips were generated from our client’s text.
A full audio message should have been no longer than 1 minute to save respondents’ time.
Thanks to it, 70% of contacts took the survey.
All solutions adopted helped to achieve the accurate outcome.
Real overall voter turnout was around 54% while the survey results predicted it will be around 51%.
What was automatized?
Dialing and calling a huge amount of phone numbers
Receiving and recording of respondents’ answers
Informing voters about soon elections
Then managers analyzed the case and decided that it will be better to use a robot voice. It will increase confidence and the number of answers – people will not be afraid to confirm their participation in the elections. According to this decision, all audio clips were generated from our client’s text.
“Will you participate in the vote?”
Smart IVR system recognized all the answers.
After that, the robot gave thanks to the respondent, said goodbye, and finished the call.
All answers were recorded and the client could check them in his personal account in real-time.
Example of an audio clip
Phone numbers base
Respondents took the survey
Respondents confirmed their participation in the soon vote
Price for Effebot service
Effebot helped our client to call all contacts for 2,5 hours instead of a week.
Robocalls costed almost 2,5 times less than call center services.
Short audio clips, a clear question, and the robot’s politeness helped to improve the audience’s interest - 11 663 contacts agreed to take the survey.
Our client was able to organize a decent electoral campaign using the results he got.
Our client’s feedback