How to Make Cold Calls Automatically and Find 700 Prospective Clients

Case

The high quality of service and a product does not guarantee a company will distinguish itself from competitors. If you want to attract more clients, you need to use distinct lead generation tools.

The digital marketing agency decided to use calls to increase ways to draw new customers’ attention and reduce advertisement cost while entering a new market.

Problem

The agency does not have enough managers to call a base with huge phone numbers. They decided to transfer this task to an outsource call center to increase the speed of calls. Unfortunately, one lead price turned out too heavy even if the call center would make a better offer and conversion would be high.

Besides leads transferring would take extra time - the agency could lose prospective clients. Work with a “cold” client base is hard and expensive – the client would have to pay for each call or SMS, but most of them could be useless because it will not lead to action.

That is why our client decided to test robocalls: a robot can work 24/7 and follow the conversion script. Effebot can also transfer leads to managers automatically.

Solution

1 The contacts’ database was loaded in the client's personal account. There were 5 800 phone numbers in total.

2 A short audio clip was recorded. It fully developed the value of the agency’s offer. The text included an introduction and one clear question. There is no need to ask for details such as prospective customer’s market niche and so on. It will be asked by the agency’s managers later. The robot should convince a client to listen to the whole message. Thanks to this decision 70% of contacts learned about the agency’s services and more than 60% heard the end of the message.

3 Calls were made gradually, in stages to let managers time for processing transferred requests. It became possible due to the “Schedule a mailing” option – the robot made around 500 calls in a day automatically during several days. The smart IVR system allowed to get an immediate response from all prospective clients and to transfer them to managers automatically.

What was automatized?

Implementation

The robot called the client base automatically with a selected speed. When the contact answered the robot was starting to play the recorded audio clip with a length of fewer than 15 seconds.

If prospective client did not hang up after agency’s presentation, in the end of the message the robot asked:

“Can we discuss all details?”

Example of an audio clip

Result