Case

According to sociological surveys, 89% of Nigerian citizens attend a church at least once a week.

Unfortunately, due to increasing the number of COVID-19 cases, it is not safe to assemble in huge groups of people. It cannot be afforded even on such an important Holy Day as Easter Sunday. The Church cares about its parishioners, so it gives them an opportunity to participate in religious service online.

Problem

To call everyone is really hard – it would take a lot of the Church workers’ time and energy.
Our client considered transferring the task to an outsourcing call center. Operators asked for a very high price for their services, though. The Church exists thanks to donations and it cannot afford such expenses

Moreover, the call center needed at least a week to accomplish the task. It was too long for our client. Calls must be done faster to inform all parishioners of the Church before Easter.

Solution

1 The phone numbers database of the city Christian community was loaded into the personal account. There were 10 560 phone numbers in total.

2 Pastor recorded an audio message: he asked people to care about their health and invite them to celebrate Easter Sunday with the Church online. The audio clip was emotional – it helped to convince contacts that they were speaking with Pastor himself. Thus, all contacts who picked up their phones listen to the full message.

A familiar voice made the audience believe that online sermons are a necessary measure and they can help to get through these difficult times. That is why more than half of the contacts asked for the link to the online translation of Easter ceremony.

Fast and timely voice broadcasting helped to reduce the number of people who have come to the Church at Easter and therefore to low the number of sick patients.

What was automatized?

Implementation

Effebot automatically began to call phone numbers from the loaded database right after the broadcasting was started. When contact picked up his phone, the robot started to play the recorded message.

When the speech was over, the robot asked if the person wanted to get the link to the web page where Easter ceremony will be broadcasted online.

Example of an audio clip

Result