Streamlining Auto Services Business with Bulk Voice Calls and IVR

Case

Our client, auto services business, faced challenges in efficiently reaching out to their clients for service reminders and promotions. Their existing method of using tele callers for invitations was both expensive and time-consuming. It was becoming difficult to maintain a high level of customer engagement. Seeking a more efficient approach, the client turned to bulk voice calls with Interactive Voice Response (IVR). They partnered with Effebot to create customized voice messages that included interactive options for clients.

Problem

The auto service center encountered a problem with efficiently informing their clients about upcoming services and promotional campaigns. The current method of reaching out to clients using telephone operators proved to be not only costly but also time-consuming. This led to difficulties in maintaining a high level of customer engagement.

In search of more efficient communication methods, the company was looking for alternative solutions capable of reducing both costs and the time required to process customer information.

Solution

1 The client's list of contacts was uploaded to the bulk voice call platform. The IVR system allowed the calls to be automated, saving time and reducing costs. The message invited clients to avail the car cleaning and other services, and they could respond by pressing a button to indicate their interest.

2 To ensure maximum engagement and facilitate easy navigation for the leads, we crafted a customized IVR script as follows:
"Hello! Get your car cleaned only for __ rs. Press 1 to approve your car’s service. Press 2 to get another offer. the offers are limited. Thanks!"

What was automatized?

The Script

Implementation Steps

1 Needs Assessment: Conducted thorough discussions with the auto services business client to understand their challenges with expensive telecaller-based outreach and slow response rates.

2 IVR Script Creation: Collaborated with the client to design a comprehensive IVR script that introduced their car cleaning and service offerings succinctly and effectively.

3 Voice Recording: Recorded the IVR messages in a clear, enthusiastic, and friendly manner.

4 Contact List Preparation: Assisted the client in organizing their contact database, segmenting it based on relevant demographics and preferences.

5 Bulk Voice Call Setup: Leveraged a reputable bulk voice call service provider to set up the campaign, integrating the IVR system seamlessly.

6 Scheduling: Worked with the client to determine the optimal calling times, considering peak hours and audience convenience.

7 Campaign Launch: Executed the campaign, enabling the IVR system to autonomously deliver the tailored messages to the targeted recipients.

8 Response Monitoring: Monitored the campaign's progress using the IVR system's analytics dashboard, tracking call outcomes and any interactive inputs.

9 Follow-Up Calls: Implemented a follow-up sequence through the IVR system to reconnect with recipients who expressed interest.

10 Result Analysis: Analyzed campaign outcomes, comparing response rates and engagement metrics to assess the campaign's effectiveness.

11 Cost and Efficiency Evaluation: Calculated the campaign's cost-effectiveness by juxtaposing expenses with the previous telecaller-based method.

12 Continued Strategy Planning: Discussed potential opportunities to extend the IVR-based approach to other promotions or services, aligning with the client's goals.

Result