Online Education Voice Notifications Case:
How to Sell 15 Courses and Earn 375$ in One Day

Case

Our client teaches young businessmen how to gain success in their areas. He organizes

training courses

, webinars, and so on.

Around 300 people are usually registered on our client’s free masterclasses. 40% of them attend the event.

These free classes are used to advertise fee-based business coaching which will give the promoter a profit. Unfortunately, almost all participants forget about the offer right after a meeting and do not purchase a training course. Conversion of masterclasses equals nearly 1%.

Problem

There is a need to repeat the

training courses

offer in a short time to hold the interest of

free masterclasses participants

. SMS and email messages are not suited for this task – it is easy to miss them, and therefore to lose a client.

Calling everyone by yourself is too time-consuming and expensive.
If the task will be transferred to a call center, our client will need to sell at least

3 courses

to cover the cost.

It is better to use a call center service for a lot of calls starting from 1 000 numbers and more.
Our client needed an alternative

solution

for 200-300 contacts and call them as faster as possible.

Solution

1 The phone numbers the client collected during registration for the last masterclass were loaded in the personal account. There were 297 contacts in total.

2 Our client made a message with the offer to buy a training course with a discount for participants. He recorded it by his own voice – it is familiar for those who visit his website, masterclasses, or webinars. This voice gave recipients an understanding of what to expect from the call.

A short and clear presentation helped to consolidate the effect – that is why around 70% of contacts listened to the full message.

The IVR system was used for this voice broadcasting. It has enabled to hold the interest after a presentation and 5% of clients finished the call with a purchase.

What was automatized?

Implementation

The robot called all phone numbers from the database which was loaded in the client’s personal account. When the contact picked up the phone the robot was starting to play the recorded audio clip with greetings and the offer.

If contact has listened to the full message and still was staying on the line, Effebot offered to apply for a training course right now and gave a choice:

Result